Shawn Cooks

Wenatchee, WA (USA)
Role(s):
Founder/Owner/Principal

Pavari Jewelry Co.

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Location: Wenatchee
Industry: Retail/Clothing
Year Founded: 2010
Number Employees: 1-10 people
Business Stage: Growth (not profitable)
Entity Type: Sole Proprietorship
Description: Pavari Jewelry Company is a designer and reseller of unique-custom jewelry pieces and collections. Our collections that we sale and design comes in every part of the jewelry market, high quality pieces and a low price. All of the products are designed and manufactured by jewelry designer around the world that Shawn D. Cooks made connections with in the industry in the past years. In order to grow and achieve the quality of our products in the viewing of our customers, a desired level of market penetration, for the company has outlined the following marketing/production goals over the next three years: The utilization of Pavari Jewelry Company in at least 60 different Bridal Shows. We the bridal party having the pieces in the wedding. Having the product line in company at 45% full, for the Valentine's holiday. Also, at 65% full for the Apple Blossom season. Increase the number of designs offered by 10% per year. The Company Pavari Jewelry Company, located in Wenatchee, WA, is a custom high-end jewelry company with collection at a low price. The company will soon have store location with in months. Pavari Jewelry Company has a wide range of jewelry offerings, from rings to pendants, necklaces to bracelets, earnings to toe rings. All of the pieces are approved for sale by Shawn D. Cooks, some pieces have touches made my him as well. The business will based out of his home. Pavari Jewelry Company sells pieces directly through the company website as well as through selected Bridal Shows, Jewelry Event Parties and local galleries/businesses with alliances with as well as art shows. Shawn plans to hire a sales representatives by month four once the in-line store location is ready to handle customer interaction. The Market The jewelry industry is highly fragmented with thousands and thousands of artisans competing for distribution contracts and fame. Some work and distribute locally, others have national distribution systems set up. Some artists will design products for larger companies to manufacture, others will design and make the pieces themselves. Competition for Pavari Jewelry Company has the following forms: · Artists creating designs that are then manufactured on a large scale and distributed nationally. · Companies that has their own designers in-house. In this case everything is done in-house, design, marketing and wholesaling. · Artists on a local level who design and make all of the pieces themselves, and then do the wholesaling or retailing themselves.