Shane Lefever
Marina Del Rey, CA (USA)
Role(s):
Daedalus Partners
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Startup
Location:
Marina Del Rey
Industry:
Technology/Web
Year Founded:
2007
Number Employees:
INVALID
Description:
Kinetic’s innovative technology for delivering consumer messaging is changing the face of advertising and marketing. Kinetic 7 provides a platform via which an owner of digital content can narrowcast that content to a relevant audience, that actively invites that form of communication, and accurately track the playback of that content. In an advertising space that is overly cluttered exposing consumers to nearly 3000 messages a day, consumer loyalty and ROI’s are rapidly diminishing. The brand-centric approach to advertising has run its course and is becoming less and less effective in a digital age while consumer mobility only further complicates the equation. The strategy of allocating the majority of your budget to television is no longer an optimal solution to communicating with