Sean Levin
New York, NY (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Immigrant Industries, LLC
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Startup
Location:
New York
Industry:
Apparel
Year Founded:
2006
Number Employees:
1-10 people
Description:
Immigrant Industries is a growing lifestyle and apparel brand with a focus on global culture, travel, and a music scene that brings together people from all over the world. The business centers on an edgy, urban, men’s fashion line supported by the marketing capabilities of electronic music and event production. Immigrant targets¬ a growing global market that lives a particular lifestyle and is currently underrepresented by existing apparel companies. The founding team has a unique combination of experience, talent, and drive. During the first two years of operation, this team has taken the company from concept phase into full operation in all major business areas. Having demonstrated the viability of the concept and an ability to carry out its plans, the company is now seeking operational and growth capital to establish itself more strongly in its target market.
The primary difficulty facing any developing clothing brand is building the initial attention and loyalty from consumers and retailers. After identifying a market, communicating a clear and focused brand concept to them is the key way to establish a connection. Immigrant is targeting fans of electronic music— a younger generation of consumers who live around the world, travel frequently, and gather by the hundreds of thousands for annual music festivals in Rio De Janeiro, Ibiza, Miami, and Berlin. The Immigrant brand concept is centered on the lifestyle of the globetrotting DJ, the celebrity at the center of it all. Although there are other brands that have also identified the potential of this market and beginning to capitalize on it, Immigrant is in a unique position because of its history and standing in the electronic music industry.