Sean Lavin
Torrance, CA (USA)
Role(s):
Founder/Owner/Principal
Sol Beleza
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Startup
Location:
Torrance
Industry:
Manufacturing
Year Founded:
2013
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
"S" Corporation
Description:
There’s a clear misunderstanding among consumers regarding the safety of self-tanning and spray
tan products. They believe having a tan—even a sunless tan—provides a level of protection against
sunburn when, in fact, it does not. As a result millions of people who use self-tanning and spray tan
products and services unnecessarily expose themselves to sun damage that may lead to cancer.
SOL BELEZA’s mission is simple: to break new ground in offering SPF 30 protection in self-tanning
and spray tan products. It currently has two products in development:
• At-home sunless-tanning lotion/cream with SPF 30 sun protection
• A spray tan liquid for tanning salons with SPF 30 sun protection
Sol Beleza will be the only self tanner in the $1 billion market that offers a SPF 30 sun protection.