Scott Karlo
Kent, OH (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Abison, Inc.
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Startup
Location:
Hartville
Industry:
Software
Year Founded:
1997
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
"C" Corporation
Description:
Quick Pitch: Abison provides software to run the entire business operation of mail order catalog and Internet retailers. Truth be told, it is beyond software, it is a system for the multichannel marketing industry that drives growth.
Competitors: Abison's competitors are heavily fragmented from the larger players (Red Prairie/Escalate Retail, Micros Retail, IBM/Sterling Commerce), to entities in the mid-tier range (CoLinear, Celerant Command Retail, Natural Solutions, and InOrder), to the smaller players (Dydacomp, Mailware, Stone Edge).
Competitive Advantage: What distinguishes Abison from competitors is the extent to which its solutions are fully integrated and automated across the entire retail purchasing continuum including: product promotions, catalog management, inventory management, customer management, payment transaction, billing and fulfillment. This integration and automation vastly reduces human order handling, errors, and lowers fulfillment costs. There are currently 4 customers using Abison. These include mail order catalogs and retailers with substantial warehousing and ship/drop ship requirements.
Target Market: SMB and large retailers, focused on mail order catalog and eCommerce.
Opportunity: Abison is seeking a strategic partnership with an entity capable of financially fueling the sales and marketing engine of Abison while also providing the necessary time to complete the software development that will enhance product adoption. This solution can be achieved through a direct equity investment, an equity buyout, or a strategic partnership with an entity seeking to gain access to the multichannel industry. The company is seeking the best fit to maximize the greatest potential for success.