Sanford Fitelson
Valencia, CA (USA)
Role(s):
Founder/Owner/Principal
Luxury Real Estate Search, LLC
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Startup
Location:
Valencia
Industry:
Technology/Web
Year Founded:
2016
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
Luxury Real Estate Search offers advertising to Real Estate agents of high-end property listings at the most competitive prices in the industry.. The main challenges that agents experience with websites that help them promote their luxury properties are that they are overpriced and do not provide enough value. There is an even bigger problem of unmet demand for agents that have the occasional million-dollar listing. Most of the current luxury real estate websites will not let these agents participate since they do not meet the minimum sales threshold requirements. Our model has been to reach out to luxury agents and offer them free advertising as part of our launch in order to gain engaging and beautiful content for our website. This has been very successful and has given us early credibility. In order to convert these early adopters into paying customers, we have been adding many new and unique features to our website in order to show value at a more competitive price point. We have primarily used email and social media to build relationships with new potential clients and have been very successful with email and Instagram in particular. We intend to further refine our approach as well as add pay-per-click advertising and Advanced SEO to improve our customer outreach. Our creation of desirable new features and our growing number of daily website visitors is expected to build customer loyalty.