samuel nicholas
new orleans, LA (USA)
Role(s):
Founder/Owner/Principal
IT IS WHAT IT IS
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Startup
Location:
new orleans
Industry:
Entertainment
Year Founded:
2008
Number Employees:
1-10 people
Business Stage:
Mature
Entity Type:
Limited Liability Company
Description:
It Is What It Is Multi-Media has been around since 2000. What make It Is What It Is so different from everybody else is that we are a movement and not just a company. We have been instrumental in the success of many national artist since our time in the game. Our home base is New Orleans and every artist that have come from New Orleans we have done business with them one way or the other. From Cash Money Records to Gregory D and Sporty T a-k-a The Ninja Crew. I'm talking about the dj in the St. Thomas project with T.T Tucker and D.J Erv wey dat at was the song and Big Mans was the club. Dj Jimi, Hit Man and Tucker on the mic all night and I was just 14 then, so I said that to say this the knowledge and the experience is here we are one of the best to ever do this entertainment stuff we are well conected. Off the top We change the game, the bounce sound and the bounce scene in New Orleans as soon as we started. A record label called Take Fo records ran the bounce scene until we showed up we took the brown beat ran it through the mpc and c2K entertainment was born and our first artist was Vockah Redu and the Crew from the Magnolia projects our first hit was roll call and we havent look back since. Here is just a few people who we have worked in the past and still do work with, Cash Money Records, No-Limit Records, Curren$y, Wacko, Skip, Calliope Var,Mr. Marcello, Kidd Kidd, Fila Phil, 5th Ward Weebie,Magnolia Chop, Power Money and respect, the list goes on. We been bringing fire so this is just a note that we will continue just because you don't see us that don't mean that we are not working!!!