Saji Kumar
Cincinnati, OH (USA)
Role(s):
MacGroup
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Startup
Location:
Cincinnati
Industry:
Consulting
Year Founded:
2007
Number Employees:
INVALID
Description:
At MacGroup, we believe the marketing communications process is vital to the growth of any company. Utilizing our proprietary dynamic marketing models, MacGroup provides a quantitative basis for understanding and supporting the reasons for making marketing investments.
Through our simulated integration and optimization of media mix, brand, pricing, sales channel & customer satisfaction data, we help our clients build long-term relationships with their brands & customers, ultimately improving their bottom line by gaining an accurate understanding of marketing communications return on investment (ROI).
We enable our clients react to real-world scenarios and challenges successfully. That means getting knowledge, not just data, and always providing actionable, value-added insight as quic