Ryan Waugh
Yountville, CA (USA)
Role(s):
Founder/Owner/Principal
Napa Custom Crush, LLC
Find More Startups
Startup
Location:
Yountville
Industry:
Real Estate
Year Founded:
2001
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
Limited Liability Company
Description:
Waugh Cellars, LLC was created by Ryan Waugh in 2001 and the first year production was 100 cases of Sauvignon Blanc and 75 cases of Cabernet Sauvignon. 2003 was the first full year of wine sales and Waugh Cellars grossed $142,000 with net profits of $32,500 (22% profit margin). In the 7 years since, Waugh Cellars has grown to produce 7 amazing wines, under 2 labels, Waugh and Six Degrees, and 2010 saw sales of $790,000 and net profits of $237,000 (30% profit margin). Sales in 2011 are projected to be $920,000. The Friends of Waugh Cellars wine club has changed the sales and profit side of the business. As more wine is being sold direct to consumer and profit margins are rising, Waugh Cellars is no longer in need of an exclusive distribution agreement with the Wine Servicing Group. After 10 years of wine making and 8 years of wine sales, Waugh Cellars management is positioned to manage all sales, marketing and logistics of the winery and is looking to sell equity in the company in order to expand the brand, end its exclusive distribution agreement along with paying off all its outstanding liabilities. After this capital raise Waugh Cellars will be fully capitalized and will be able to cash flow its future wine production with no debt.