Ryan Grimes
Scottsdale, AZ (USA)
Role(s):
Founder/Owner/Principal
Grimes Optics
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Startup
Location:
Scottsdale
Industry:
Sports/Recreation
Year Founded:
2008
Number Employees:
1-10 people
Description:
Executive Summary
Grimes Optics will become the industry leader in the action sports eyewear industry. The company owner prides himself in actively participating in action sports such as snowboarding, wakeboarding, sand sports and has been doing so in excess of 10 years. We plan on gaining market penetration by aggressively marketing ourselves as a stand alone non-corporate entity and by establishing ourselves as a cool and unique name brand.
Grimes Optics is based out of Scottsdale, Arizona, which is positioned, triangularly, between Colorado and Nevada. Our products are manufactured in Asia where labor costs are minimal so we can invest more money in the research and development of our top quality products. Arizona is a mecca for action sports such as snowboarding, wakeboarding, and sand sports so naturally we choose to reside here where we can access viable feedback from consumers throughout the state.
Products
Grimes Optics will manufacture action sports eyewear, such as, snow and motocross goggles, sunglasses, and branded clothing and accessories.
Market
Grimes Optics will supply the rapidly growing action sports market with the highest quality eyewear and branded clothing available. The branded clothing line and eyewear will be broken down into three categories: snow, moto, and leisure.