Ryan Dover
Lake Geneva, WI (USA)
Role(s):
Founder/Owner/Principal
CostumeWorks
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Startup
Location:
Lake Geneva
Industry:
Retail/Clothing
Year Founded:
2008
Number Employees:
1-10 people
Description:
CostumeWorks is an Internet retail company that will sell costumes, decorations, and associated party supplies into the $3.7 billion consumer costume market(1). The market for costume and party retailers is extremely fragmented, with no clear dominant player and only $200 million transacted online annually.
CostumeWorks will employ interactive, engaging, Web 2.0 techniques, user generated content, and complementary social networking sites to distinguish itself and create a fun, engaging, and memorable retail experience. CostumeWorks will promote and sell to segments of the market that have been largely overlooked and ignored by other retailers to broaden its customer base and create additional revenue opportunities.
To quickly and effectively ramp back-end operations without incurring the substantial capital costs required to build, staff, and operate purchasing and warehouse organizations, CostumeWorks has partnered with a large, experienced, and scalable fulfillment agency who will source product and fulfill orders on behalf of the company.