Russ Graham
Athens, GA (USA)
Role(s):
Founder/Owner/Principal
Barone LLC
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Startup
Location:
Athens
Industry:
Food Service/Restaurant
Year Founded:
2008
Number Employees:
1-10 people
Description:
Tony Barone’s is a concept that creates an atmosphere based on the spending habits of college students at the University of Georgia. This is accomplished by selecting a location in the heart of the college town nightlife, centered in the downtown business district.
Tony Barone’s will be a conveniently priced, full service restaurant serving gourmet pizzas, pastas, panini, and salads. The service style of the restaurant will be table service featuring a friendly and attractive college wait staff from which the customer will place and receive their order. The restaurant will be complemented by the upscale bar theme Bar1One.
Bar1One will be elegantly crafted featuring wood grain finishes, mirrors, and fine glassware to enjoy wine, liquor, and martinis.
The décor for Tony Barone’s can be described as contemporary. The furnishings will reflect the projected image of the décor and restaurant concept. The dining room will be decorated to show an Italian theme.
The unique selling point of the restaurant is what it provides to the target market. Tony Barone’s has an upscale setting at a moderate price. It gives the opportunity for college students to act much like there parents when socializing. It will accommodate a date for two or a large social gathering.
The restaurant will have approximately 120 seats in the dining room and another 40 seats in the bar. Additionally, Tony Barone’s will have banquet facilities to seat 150 guests for private functions. Other services will include catering, delivery service and an area designated for to go orders.
This concept requires a leased space of approximately 4500 square feet to 7000 square feet. The restaurant should have an adequate number of parking spaces available to meet the demands of zoning requirements and anticipated customer traffic.