Ronald Geskey
Auburn Hills, MI (USA)
Role(s):
Advertising by Request.com
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Startup
Location:
Auburn Hills
Industry:
Advertising
Year Founded:
2006
Number Employees:
INVALID
Description:
New Media: Advertising by Request (ABR) is a new and innovative way to reach target audiences with minimal ad spending waste. Instead of bambarding consumers with unwanted or irrelevant marketing information, ABR delivers streaming video (sponsors" TV commercials)from its web site to consumers searching for product information. Consumers can view as many sponsor commercials as they like for free. Advertisers pay ABR per commercial view. ABR will initially focus on automotive advertisers (manufacturers), then will gradually roll out to include other considered purchase product categories, e.g., computers, travel, etc.