Ronald Charles
North Miami, FL (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
DLAN Corporation/Akamai Motorsports
Find More Startups
Startup
Location:
North Miami
Industry:
Entertainment
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
"S" Corporation
Description:
Akamai Motorsports will be located in Daytona Beach, FL, home of the Daytona 500. Like the Daytona 500, Akamai Motorsports will be no stranger to success. It is owned and operated business by DLAN Corporation which holds 60% stake in the Company. The other 40% will be held by silent(s) investors.
Objectives
1. Earn sales of at least $12,400,000
2. Obtain a gross margin higher than 61.29%
3. Achieve a net income of more than 35.45% of sales by the second year
Mission
Our goal is to field for our sponsors and fans competitive race cars on a consistent basis with the goal of winning races and championships. Our expectation is that we will be able to see in our growth and success, things that would have never been accomplished except by the direct intervention of God.
Keys to Success
Akamai Motorsports’ keys to success include but are not limited to:
• Multitude of Experience
• Geared toward the success of our team and our sponsors
Akamai Motorsports’ total costs for start-up are
$10,665,000. Start-up expenses will account for about $415,000 and include legal fees, rent, and insurance deposit,$10,000,000 for building purchasing and renovation. The remaining $250,000 of costs will be attributed to establishing assets.
THE NASCAR FAN BASE
There are 75 million NASCAR fans, equal to one in three U.S. adults
GENDER DISTRIBUTION
NASCAR is gender neutral, a fit for the entire family
Gender NASCAR Fans
• Male: 60%
• Female: 40%
AGE DISTRIBUTION
• NASCAR fans are younger than the U.S. population.
• 34% of NASCAR fans are between the ages of 18-34 (106 index vs. U.S. population)
• 54% of NASCAR fans are between the ages of 18-44 (108 index vs. U.S. population)
Age U.S. Population NASCAR Fans Index NASCAR Fans
vs. U.S. Population
• 18-24: 14%
• 25-34: 20%
• 35-44: 20%
• 45-54: 21%
• 55-64: 12%
• 65+: 13%
• 18-34: 34%
• 18-44: 54%
INCOME DISTRIBUTION
• NASCAR fans are middle class and just as affluent as the U.S. population
• 41% of NASCAR fans earn $50,000+ per year (100 index vs. U.S. population)
• 46% of NASCAR fans earn $30,000-$70,000 (107 index vs. U.S. population)
• 12% of NASCAR fans earn $70,000-$100,000 (100 index vs. U.S. population)
Income U.S. Population NASCAR Fans Index NASCAR Fans
vs. U.S. Population
• Under $30,000: 32%
• $30,000-$50,000: 27%
• $50,000-$70,000: 19%
• $70,000-$100,000: 12%
• $100,000+: 10%
• $50,000+: 41%
FAMILY AFFAIR
• NASCAR is a sport the whole family can enjoy
• 37% of NASCAR fans have kids under the age of 18 (109 index vs. U.S. population)
• 63% of families with kids under the age of 18: 37%
As of 2009, NASCAR has become the second-most viewed professional sport in terms of television ratings inside the U.S., ranking behind only the National Football League. Internationally, NASCAR races are broadcast in over 150 countries. NASCAR claims to hold 17 of the top 20 attended sporting events in the U.S., and claims 75 million fans who purchase over $3 billion in annual licensed product sales. Many marketers consider NASCAR fans the most brand-loyal in all of sports and as a result, Fortune 500 companies sponsor NASCAR more than any other Motor Sport.
Should you have any question, feel free to contact me at (Phone # removed).
Ronald Charles