Ron O'Farrell

Oceanside, CA (USA)
Role(s):
Founder/Owner/Principal

Light House Industries

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Location: Oceanside
Industry: Other
Year Founded: 2018
Number Employees: 10-50 people
Business Stage: Creation/Idea
Entity Type: Limited Liability Company
Description: The Yard Outdoor Retail Centers Group is a start up retail group with plans to launch operations with 2 to 3 retail store locations in San Diego County, California in 2020, 2021. The company plans to build a chain or retail centers, starting with the first 3 locations in San Diego. These first three stores will be located in the south San Diego area of Chula Vista, Bonita or National City. A second location in Mid San Diego county will serve the greater San Diego area in the Mira Mar/ Clairemont Mesa area and a third location in Northern San Diego, located in Carlsbad, San Marcos or Escondido. The company plans to then grow the number of locations rapidly over the first five years of operations, with plans to build up to 25 retail centers in the greater Southern California area as new construction and renovations continue in California. The company believes the product lines carried and the focus on outdoor living, expanding living space and resort style living combined with the companies targeted demographic fit will provide for constant growth and expansion far into the future. Further, given the fact that there does not currently exist a "Big Box Solution in the retail market in the United States provides for an exciting potential market opportunity. As such, the company plans to develop the best trained and supported retail sales staff in the California market, using retail advertising and promotional campaigns to develop a substantial consumer following of our "One stop Shopping solution" for all of our customer's outdoor and landscaping or outdoor living needs. The company believes it can gain substantial market share, as the majority of competitors competing in our target markets consist primarily of small "Mom & Pop" retail stores for BBQs, pools and spas, patio furniture, outdoor kitchens, garden needs, decking and fence, pergolas, gazebos, etc. The company will develop an organization focused on building and developing inventories of the best quality outdoor brand products available in each market, as we establish the widest selection of quality outdoor goods and services, the company plans to offer consumers a wide range of products and services while presenting these retail and services related product in the most welcoming atmosphere and presented by the best team of well trained and most talented retail sales staff members in each market. The company believes it can build the best sales organization by incentivizing sales management, sales staff and all employees with competitive commission structures, long term options and profit sharing as well as employee benefit packages unmatched by small family owned business owners. Finally, by developing the most visible store brand in each market for outdoor goods and services, combined with stocking and inventorying the best named brand product lines the company plans to develop the most visible brand in each market, as our media campaigns focus consumer's attention on the Yard Name with substantial initial capital resources dedicated to retail advertising, utilizing television, radio, print and internet media, thereby establishing the company as a recognized name in each market. The company plans to become a recognizable household name in each market we compete. This name recognition will then be key to realizing the company's plan for both growth and profitability as described in the company's business plans. The company's founders and principal management group possess many years of experience, developing professional retail media and advertising promotions and combined media campaigns. The company intends to develop the most aggressive retail advertising support in every market targeted for growth. The Southern California Market provides year round sales opportunities for outdoor related products and services ranging from landscape products and services which include hardware, Garden Centers, Patio Furniture, In Ground and Portable Spas and Pools, (both, above ground and custom built),waterfalls and water features, Outdoor Kitchens, Barbecues & BBQ Islands, Gazebos, Pergolas, Deck and Fencing products as well as substantial landscape contractor products and services. The Yard Outdoor Retail Centers group plans to grow markets in the Western Region of the US.