Roman Martinu
Berlin (DEU)
Role(s):
Founder/Owner/Principal
usp4you
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Startup
Location:
Berlin
Industry:
Apparel
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
Summary
In summary, our Online Store
no customized clothing, but clothing made to measure, that is prescribed styles are customized according to customer
. offer
This is exactly equivalent to the latest study on GFRP consumer behavior, stating that more and more customers have the desire, in the goods they buy more and more to introduce myself. Dialogue, support and be Heard, are clear, "Turn-Ons" for a future purchase decisions
The product range consists of men and women - outerwear, shirts and blouses, shirts, knitwear, shoes and accessories.
How it works:
Models or model variants are specified, depending on the item can change colors,
Qualities, contrast stitching, Kontrastkrägen, prints, embroideries from specifications, etc.
be selected. The best example is the now all of the Configurator
Car brands offer.
All products are manufactured to order within 3 to 5 weeks and delivered to the customer. The company even offers a Gloriette express service for a fee, the individual shirt within 48 hours, since all goods are manufactured to specific customer requirements, there is no statutory right of return. Nevertheless, we will show us this very customer friendly and give you a 100% satisfaction guarantee. When not like them or satisfaction with the quality delivered, we will without hesitation at the expense of our suppliers to take back the article.
Since the customer has indeed created the article itself and submitted to criticism of the article in question would even, we assume that the response rate is not higher than 5%. Quality defects, we conclude largely by the selection of our suppliers and final inspection by a professional.
The target group
We focus very clearly on the internet savvy generation aged between mid 20s and mid 40s with a good income for which the personal status is in the foreground. Quality over quantity, therefore we will work together exclusively with factories that manufacture 100% in Germany or Austria, this will be a very clear statement of our advertising online stores. Also, the theming of the craft will be a major USP. German craftsmanship for German customers.
Profit outlook
Our prices will differ from that of high-quality clothing barely. Since we have no Warenvorkauf active, thus no need to get rid of residual Andes, our calculated input margin, while our margin realized, this will move to 63%. The main cost factors, such as logistics, - shop, - collection we put into the hands of a professional Fulfilmentdienstleisters. Therefore, the expected returns are to be regarded as above average.