Rohit Narang
Gurgaon, HR (IND)
Role(s):
Founder/Owner/Principal
Coyns
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Startup
Location:
Gurgaon
Industry:
Retail/Clothing
Year Founded:
2015
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Partnership
Description:
Pegged at $ 10 Bn market size for Retail Industry, the rewards landscape in India is still incomplete and exists in a distorted form. From Brands facing challenges like acquisitions & continuously motivating consumers to non-existence in Local Retail, how can loyalty rewards give prominence to a Store and cover the complete shopping universe of any consumer?
After our initial foray in Gurgaon for 6 months (bootstrapped - total direct costs $ 13K & revenue $ 2.7K), gathering feedback from over 2000 users & 200 partners, we are re-launching our platform under the name - Coyns Mobile App ((URL removed)). Coyns App - One currency, "COYNS" that spans across all Shopping categories enabling consumers to accumulate faster from markets in their neighborhood to weekend shopping at the Malls giving prominence to Partners by driving traffic and marketing their store/ brand offers as well.