Roger Wu
New York, NY (USA)
Role(s):
Founder/Owner/Principal
KlickableTV
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Startup
Location:
New York
Industry:
Internet
Year Founded:
2008
Number Employees:
1-10 people
Description:
Klickable has developed an interactive video platform that enhances the user experience through video overlays and hyperlinks. These links direct viewers to additional information such as websites, ecommerce, and “DVD extra” type material. At the same time, Klickable is collecting data that will allow advertisers a focus group-like glimpse into user behavior and product perception. The platform will also tie in elements of social media to create a more dynamic and personalized experience.
Klickable has already begun a series of tests with leading partners such as The Rachael Ray Show / CBS, Emerging Pictures and Bravo TV (a division of NBC Universal). Klickable is in active discussions with numerous other media partners about launching trials and will also release their tool for beta users in Q4 2008.