Rodrick Burke
kansas city, MO (USA)
Role(s):
Dymewear
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Startup
Location:
kansas city
Industry:
Retail/Clothing
Year Founded:
2005
Number Employees:
INVALID
Description:
The company is a mass marketer of its clothing. The company will market our clothing line through national, regional, and specialty retail chains, department stores and specialty shops.
The company’s preemptive strategy is to position the company to quickly adapt to market forces and capitalize on emerging markets in the fashion industry. The strategic initiative is to secure competitive advantages, that rivals are foreclosed or discouraged from duplication and to capitalize on opportunities to preempt competitors and gain a prime market share position.
The company believes it can achieve a competitive advantage in the fashion industry where the company is gaining a sustainable, defendable edge in defending against competitive forces in earning superior profits.