Roderick Warren
Zurich (CHE)
Role(s):
Founder/Owner/Principal
Autogenie.tv
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Startup
Location:
Zurich
Industry:
Technology/Web
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Not Incorporated
Description:
(URL removed) is a “Youtube” to search and sell new and pre-owned automobiles using Web 2.0 tools, portals, and social networks familiar to today’s sophisticated Internet community. Leveraging digital video technology, (URL removed) provides the most compelling and up close and personal car buying experience possible while creating unparalleled income opportunity for our company, stakeholders and partners.
With (URL removed), sellers and dealers anywhere in the world showcase their cars with a short video created quickly and easily with a cell phone or digital camera. Videos significantly enhance the entire buying and selling process by allowing buyers to more effectively assess a vehicle’s interior and exterior features. Our premise is simple – exploit the online auto sales market with video to completely transform the way customers sell or search for new and pre-owned automobiles.
Our Vision: We are dedicated to revolutionizing the on-line auto classifieds industry by pioneering the use of emerging technologies to enrich the overall customer experience.
Our Mission: Provide an innovative, hassle-free car buying and selling experience by leveraging sophisticated technology to power a unique, on-demand video portal, which drives unparalleled customer service and convenience as well as sustainable value for stakeholders.
History: Conception, engineering and development of (URL removed) began February 2009 in Zurich, Switzerland. On 1 May 2010, (URL removed) was launched in Switzerland as a “proof of concept” test focused on private car sellers and auto dealers. Our goal was to see if user generated video coupled with buyer/seller interaction and social syndication would assist in selling new and used cars. The test phase consisted of a total three small Auto Dealerships, with a total of 129 one minute car video classifieds and a 60 day test cycle.
Within the first 55 days, 53 of the 129 cars were sold as a direct result of short video presentation and specialized social syndication features provided by (URL removed).
Based on your compelling test results, global auto industries push toward online video and the internet ability to bridge the worlds countries and economies, we intent to become the first and industry leading global video platform specifically for new and used car video classifieds.
Funding purpose: To cover initial company incorporation, enhancement of video delivery capabilities, initial marketing/promotion and operational costs.