Robyn Holmes
Johannesburg (ZAF)
Role(s):
Intransit Media
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Startup
Location:
Johannesburg
Industry:
Media
Year Founded:
2006
Number Employees:
INVALID
Description:
Intransit Media
Revolutionary media solution in South Africa
Executive Summary to raise interest in financing a business in this new media space
Media on the move
The Media industry in South Africa has experienced above-inflation growth, with certain sectors growing faster than others particularly ‘outdoor’ media and ‘other’, which are experiencing in excess of 20% year-on-year growth. Traditional media has become saturated so advertisers are seeking new ways of reaching the target audiences for their products and services.
In the ‘other’ category of media, vehicles with advertising decals and stickers on the exterior have become a recognised method of adverts being seen, but with little control over who gets to see the advert. The focus is shifting to the inside of the vehicles