robert switzer
San Clemente, CA (USA)
Role(s):
Other
Rags International, Inc.
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Startup
Location:
San Clemente
Industry:
Sports/Recreation
Year Founded:
2012
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
"C" Corporation
Description:
Rags International, Inc. – Summary
Rags International is a new brand of high performance gear that perfectly blends breakthrough, functional excellence with unique style. Rags will become a multinational Mega brand by entering a series of selected emerging sports segments, including Volleyball, Lacrosse, and Rugby. These are sports where we can achieve a top 3 share position or better in less than 5 years. We will also enter some established sports, such as Soccer and Tennis, where we can have a differentiated positioning that will yield profitable volume and synergies across our product line.
We will build our brand from the ground up through a unique, integrated marketing approach which will allow Rags to be at the center of our young athletes' lives. Our marketing ecosystem consists of an in-house digital media platform, which includes an online magazine (with a limited paper version for creating buzz across playing venues nationwide), a sport-specific academy for each of the sport segments where we will participate, a series of high-performance youth teams called Team Rags which will compete in high-exposure national events, as well as a series of camps, clinics, and special events, both company-operated and sponsored. We have forged significant strategic alliances with key organizations that will help us reach more consumers, faster, building legitimacy as fast as we build awareness and distribution. Our consumer communications platforms will allow us to control the dialogue with consumers, since in almost every category, no other brands are "talking/listening" directly to/with consumers-particularly the youth market (which tends to be the largest participatory segment of each sport).
Our cumulative technical expertise in developing breakthrough products that thrill sport enthusiasts is supported by a group of designers and suppliers that have created winning product lines for the likes of Adidas, Nike, Quiksilver, and other world-class active lifestyle mega brands. With a broad range of products, from game-wear & casual/lifestyle apparel, to performance & casual footwear, accessories, and sports equipment, we will become a one-stop solution for both, those who want to gear up with the most innovative, functionally advanced products, as well as those who want to project a unique sense of style, while being associated with their passion; their sport. Whether it is the first and only high performance mid top volleyball shoe in the Americas, or the world's first and only beach volleyball watch, or perhaps a brand new look in women’s lacrosse performance gear, Rags International will be to sports apparel/footwear/accessories/equipment what Apple has been to technology. We will assume thought leadership of each category to drive exponential growth through truly innovative products that also connect with consumers on an emotional level.