Robert Hall
Houston, TX (USA)
Role(s):
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Rockwood Room
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Startup
Location:
Houston
Industry:
Food Service/Restaurant
Year Founded:
2009
Number Employees:
10-50 people
Description:
Houston Food Scene celebrities, Executive Chef Michael Dei Maggi and Wine
Expert Robert Hall III (from the Robert Hall Vineyards lineage) are announcing the
creation of the Rockwood Room, a new American Speakeasy. The Rockwood
Room harkens back to a different time in dining, a time of style, panache, and
unparalleled guest service and satisfaction.
The Rockwood Room is a concept, several years in the making. It all began as an
idea, “How can we significantly impact the Houston culinary scene, and in turn
that of the Nation?” We first had to determine our niche in the market place.
The Rockwood Room promises to be the only establishment of its kind in the
Houston market. The food and beverage program at the Rockwood Room, offers
a few very simple, yet revolutionary concepts, reinventing what dining means in
today’s (URL removed) corner stone of our concept is hands on ownership. The dining public today
needs something more than “good food” or “good wine” to draw them regularly
to an establishment. There needs to be a connection, an experience. The
hospitality business is one based solely on the building and maintenance of
relationships. These relationships are what in turn drive customer loyalty.
Ownership presence is something that many establishments lack in today’s world
of large multi national restaurant chains, and instant gratification. This simple
philosophy alone will be responsible for creating a lasting bond, and cementing
our position and market identity. Everyone wants a place to go where they can
say, “I know the owner…” as they are greeted warmly with a handshake.
Everyone wants to have their special dietary concerns, likes and dislikes,
personally handled by the Executive Chef. Our specific brand of warmth, and
guest interaction, is a renewal of an idea long thought obsolete. What we
propose is an establishment with the feel of old Hollywood, blended seamlessly
with vintage cool, and the laid back Texas esthetic. We offer our guests a home
away from home, a refuge from the world, and a place where service and comfort
soar to new heights!
April 15, 2009 R2 Partners LLC. Rockwood PPM 5
Robert Hall is bringing a new concept to Houston, with the creation of our front
of the house system and wine program. No other restaurant in any of the Texas
markets can claim a winery principal as their general manager and operating
partner. Robert’s winery background will provide a cutting edge, and very
approachable wine program, spanning all regions and price points. From our
development of private wine drawers, to the hosting of principal based wine
dinners, and our value driven retail program, we do it all! For the first time,
Houston will have a wine program it can really sink its teeth into. Robert spent
many years developing FOH training policies and procedures for a corporation
that operates multiple unit fine dining restaurants. His ease with customer
service, and attention to detail promises to provide a program based on guest
satisfaction. The appeal of our customer service initiatives will provide us with
the broad demographic the Rockwood Room hopes to serve. Whether in jeans
and a t-shirt or tux and tails, the Rockwood Room, and Robert Hall’s front of
house, has what it takes to deliver a memorable experience.
Chef Michael DeiMaggi, joins the Rockwood Group, after several years at the
helm of what has been lauded as “Houston’s Best New American Restaurant” by
channel 2 kprc. Chef DeiMaggi has received many accolades for his
groundbreaking cuisine, and will expand even more with the creation of the
Rockwood Room. After years of formal French training, Chef DeiMaggi has made
a name for himself with the revival of gourmet, comfort based New American
cuisine. Our menu will deliver comfort, married with groundbreaking culinary
trends and techniques, giving Houston a truly unique concept it can call its own.
Our back of house will function, as what we like to call, “Culinary Dinner
Theater.” The focal point of our dining room will be the horseshoe bar and
lounge, which houses the open kitchen. Diners will be able to sit comfortably at
the bar, interacting with their Sommelier and their Chef. Television cooking
programs and internet food blogging have created and educated and inquisitive
dining public. Our plan is to cater to this group, as well as the novice. Food and
wine can be very intimidating, and the Rockwood Room hopes to eliminate this
by creating an environment where gracious service and knowledgeable staff
make any question possible. We view our mission as a chance to enhance the
lives of our guests by education. Sixty percent of what we do revolves around
opening peoples eyes to new experiences in food and wine, in a setting where
comfort and fun go hand in hand. The Rockwood Room is experience based
dining, a place where anything is possible…probable.
We are interested in purchasing a location that is basically turn key after a few updates/(URL removed)s will minimize start up costs and lagtime in getting to the grand opening.
We have years of experience ranging from fine dining restaurant management to running an internationaly recognized winery. We have inside expertise in wholesale side of business which will enable us to maximize profits at the time of purchasing wine and spirits.