Robert Errato
Hamden, CT (USA)
Role(s):
Founder/Owner/Principal
BThrifty.com
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Startup
Location:
Hamden
Industry:
Advertising
Year Founded:
2007
Number Employees:
10-50 people
Description:
We are a new marketing and advertising firm.
In early 2007 we identified a large void in the way existing marketing mediums deliver the local independent merchant’s advertising message. The issues are well documented. They are relatively expensive and to really achieve long term results requires utilizing more than one, provide little if any tractable information, account for minimal customer loyalty and because the most effective advertising mediums (TV/pay-per-click internet/billboards) are so costly it enslaves most business owners to continue using weekly, monthly or bi-monthly advertising in circulation shrinking newspapers or print direct mailings.
In mid 2007, after extensive research confirmed that our concept and product currently does not exist in the marketplace and is free of direct competition we finalized our business plan. In July 2008 with our infrastructure complete, designed and built to meet our requirement for cost efficient operation and the ability to handle rapid expansion the company was launched.
Since our introduction several well respected ad agency executives familiar with our product state to us that we have created a new media and should be a part of most business owners advertising campaigns. Much like the positive impact TV, radio and print brought to the advertising world when they were introduced; it is our position that BThrifty’s entrance into this arena with its unique programs will dramatically alter the advertising and marketing landscape in a most positive way.
Our mission statement is simple and straight forward. First to re-connect the local independent merchants and professionals back to the consumer. Second to provide them with an environmentally friendly method to track their advertising results and redeem their promotional discounts and coupons. Third to provide a cost effective way for them to brand their business, and advertise and market their products daily in much the same way nationals company utilize. Fourth, to offer the consumer an easy and single source system to re-discover the local businesses, take advantage of their promotions and discounts, eliminate the need for them to clip or click coupons and also earn rewards points redeemable within the vast local merchant network. Finally to deliver a package at a price which any business owner could afford. With our programs starting at just $39 per week which includes being in daily TV commercials along with enjoying the many other benefits associated with our program; we accomplish this goal.
Founder/Owner/Principal
BThrifty.com
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Service Provider
Location:
Hamden
Description:
We are a new marketing and advertising firm.
In early 2007 we identified a large void in the way existing marketing mediums deliver the local independent merchant’s advertising message. The issues are well documented. They are relatively expensive and to really achieve long term results requires utilizing more than one, provide little if any tractable information, account for minimal customer loyalty and because the most effective advertising mediums (TV/pay-per-click internet/billboards) are so costly it enslaves most business owners to continue using weekly, monthly or bi-monthly advertis
Services Provided:
- Marketing/Advertising