Robert Brown
Jacksonville, FL (USA)
Role(s):
Founder/Owner/Principal
Novelty Solution Consulting, Inc
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Startup
Location:
Jacksonville
Industry:
Entertainment
Year Founded:
2004
Number Employees:
1-10 people
Description:
I need $400,000 marketing capital for a dvd product titled “Can you do THE OBAMA DANCE”
In return for an investment of $400,000 I will give the investor the first 40,000 sales of this product.
The price of the dvd is $14.95, so that would yield a $198,000 return on the $400,000 investment. Please note that this product is positioned to sell before the Presidential Inauguration Ceremony in January of 2009.
My advertising campaigns will direct customers to the following website domain names:
(URL removed) and (URL removed)
Below are some of the ways I will allocate the investment capital:
· National Cable television ads on BET
· National Cable television ads on MTV
· Nationwide advertising on urban radio stations
· Nationwide advertising on CHR radio stations
· Continued Publicity Campaign
· Internet Marketing Campaign
· Misc. project related expenses
Marketing Strategy Simplified:
Get advertisement in front of at least 4 million target viewers at least 3 times. With this amount of viewers I project ten percent (400,000) will go to the websites ((URL removed) & (URL removed)) and one percent will buy the product.