Robbie Strobel
New York, NY (USA)
Role(s):
Frat House Concepts
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Startup
Location:
New York
Industry:
Retail/Clothing
Year Founded:
2007
Number Employees:
INVALID
Description:
Frat House Concepts is a specialty retailer that will operate stores selling casual lifestyle apparel, such as shirts, t-shirts, jeans, woven/oxford shirts and fragrances and other accessories for men and women. In addition to apparel the key to the brand is the ability we give our consumers "make it their own" utilizing computer technology and.
College inspired targeted at 16-22 high school to college aged men and women giving both the ultimate experience every time they walk through our store. We will utilize the use of creative interconnected rooms, lived in furniture, lighting, props, photography, and music as this is not another store yet a culture that represents Americas ever-changing creative lifestyles.
For our first our first store we will utilize a unique marketing strategy