Ricky Phillips
Amarillo, TX (USA)
Role(s):
Founder/Owner/Principal
The Cave Athletics
Find More Startups
Startup
Location:
Amarillo
Industry:
Sports/Recreation
Year Founded:
2026
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Not Incorporated
Description:
The Cave Athletics is a strength-focused fitness facility being developed in Amarillo, Texas, built to provide more than basic gym access. The business will offer affordable memberships, commercial-grade strength equipment, power racks, free weights, cardio machines, functional training areas, personal training, coaching, apparel, drinks, supplements, fitness events, and community-based programs. The gym is designed for beginners, experienced lifters, athletes, families, and everyday people who want to improve their health, build discipline, gain confidence, and become part of a supportive environment.
The mission of The Cave Athletics is to help members become stronger physically, mentally, spiritually, and personally. The facility will focus on accountability, personal growth, faith, community, and long-term transformation rather than only selling memberships. In addition to training equipment, The Cave Athletics plans to include member events, strength challenges, educational classes, personal development programs, and a community room for workshops, support meetings, youth activities, and positive social events. The long-term goal is to build a trusted fitness brand that starts in Amarillo, expands into Lubbock, and eventually grows into a larger full-service athletic facility.