Rick de Saussure
Santa Fe, NM (USA)
Role(s):
MotoFemina
Find More Startups
Startup
Location:
Santa Fe
Industry:
Media
Year Founded:
2006
Number Employees:
INVALID
Description:
MotoFemina is a reality video series that features three women from Santa Fe, New Mexico who are encountering motorcycle riding for the first time. The three women are drawn from all walks of life, but one thing unities them: their passion to break out of the ordinary and become motorcyclists.
To get them started in style, they are outfitted with high performance BMW apparel that’s designed for women’s physiques and that enhances their femininity. They are also assigned a brand new BMW F 650 GS motorcycle which they will ride as the MotoFemina crew follows them on their journey.
MotoFemina the video series honors the mystique of motorcycling and the spirit of the open road. It also honors uncommon women as they quest after adventures that only motorcycling can bring. At the end of th