Rick Boyd
Boise, ID (USA)
Role(s):
Brewtopia
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Startup
Location:
Boise
Industry:
Retail/Clothing
Year Founded:
2008
Number Employees:
INVALID
Description:
Beer is the single most popular beverage in the world and is brewed in hundreds of styles by thousands of brewers in every country on Earth. Here in the United States in the last 20 years there has been an explosion of craft brewed beers as well as a tremendous surge in imported beers that have drastically altered consumer demand. With that being said we must ask ourselves why our local supermarkets and convenience stores only stock a handful of brands and styles?
Brewtopia seeks to change the way that people shop for beer as well as change the expectations of the beer drinker in the same way that Starbucks changed the way we buy, drink and think of coffee. This change will be accomplished through the execution of four simple principles:
Convenience
Selection
Service
Passion