Richard Guerard

Savannah, GA (USA)
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fixitrepairit.com

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Location: Savannah
Industry: Internet
Year Founded: 2010
Number Employees: 1-10 people
Description: II. Executive Summary (URL removed) is a website designed to answer ANY question on how to FIX or REPAIR ANYTHING or ANYONE. The user will be able to find the answer to virtually any and every question from how to fix a flat tire, how to fix a Texas margarita, fix fried chicken, fix a leaking toilet, fix bad credit, or to fix a relationship. The potential questions, fixes, and repairs are endless. The database will be constantly growing with additional information and directions to fix or repair. In the event a question is posed that is not within our database the user will have the option of sending (URL removed) an email and an answer will be generated within 24 hours. Once the answer is generated the question and answer will become a part of the database. In the event the 24 hour response time is not adequate for the user they will have the option to click on an icon the program will search the internet for an answer for them. In the event a site is located that has the answer to the question the web program will log the answer and again add the question and the answer to the database. This method of response is the least desirable to (URL removed) management due to the fact it is the search engine in disguise that (URL removed) is trying to eliminate but as a last resort to satisfy the user it will be an option. The web site is being designed to search a self-contained database to answer the questions asked by the users. This is a key component to the uniqueness of (URL removed). Through market research a few competing sites have been identified. Most of these sites are merely search engines in disguise. This means that when you type in a question the web site sends out a signal to the rest of the internet and the user will have a page to view that will have a list of potential internet sites to click on to possibly find the answer to their question. This type site can become an endless exercise in clicking for the user as he/she searches for her answer. This is the type response (URL removed) is designed to eliminate. (URL removed) will generate revenue from online advertising. The current economy has stifled many businesses but even in this economy online advertising has increased. (URL removed) has several advertising options available for its customers. The National Advertisers are targeted as one revenue stream and the Local Vendors and service providers are another revenue stream. The advertising revenue will be generated from impressions per thousand, direct emails, direct phone calls, and advertising banners. As (URL removed) grows the revenue streams will grow and more opportunities will open such pay per click revenue. There are several sites currently on the Internet that provide a portion of the information that (URL removed) is designed to provide. There are also sites on the Internet that act as search engines to find the data on many web sites. (URL removed) is designed to be one stop shopping. The user will find the answer to the question on one site without having to continue to navigate the Internet. One of the closest competitors is (URL removed). Ehow generates more then 2 million site visitors per day. In an independent study not one person knew the site (URL removed) off the top of their head. The goal of (URL removed) is to be a household name through an intense marketing campaign. People have come to associate searching the Internet with the name Google. People have come to associate web domains and web services with (URL removed). These are just two examples of name recognition. (URL removed) will have the same name recognition within a short period of time. The strength of the database will ensure a good experience by the user and many return visits. Fixitrepairit is a simple and catchy phrase to remember. The name was designed to be simple to spell and easy to remember. The name covers a very broad spectrum of possible questions that can be asked. The site will answer any question ranging from how to fix a certain recipe to how to repair a lawnmower engine. The recipe questions may seem like a small question but there are over 11 million searches on (URL removed) per month for recipes. Recipes are also utilized worldwide and will help penetrate the market share through out the world. The database creation for (URL removed) is an enormous task. The database will take four to six months to complete the first phase with hundreds of people collecting the information and converting it to the proper format. The database will never be complete because someone will always have a question that has not been though of yet. The database program is written to allow for automatic updates of new information and for manual input of information. The database is the second most important asset of (URL removed). The number one asset will be name recognition because if no one knows the sites name it does not matter how good the database is if no one ever views the site. The database is a very close second to the name recognition because it is the data the site provides that will have users returning to the site and recommending it to there friends. Three important elements of a successful revenue generating internet site are the number of visits to the site, the data the user receives, and the advertisers receiving something back for the money they spend on advertising on the site. The return to the advertisers can be anything from a direct click through to their web site, to name recognition, or to direct sales. These are just a few of the desired results for an Internet advertiser. (URL removed) will generate initial site visits through an intense and continuous marketing campaign. Once the visitor opens the site the database will produce quality and most of all useful answers to their questions. The site will provide many opportunities for the advertiser to gain his/her desired result by multiple web page ads and viewings by millions of potential customers. (URL removed) is seeking $1,500,000 in venture capital or alternative funding to continue the development of the database, web page, and marketing of the site. (URL removed) is an exciting opportunity for investment in a profitable industry that has just begun to grow. The initial investment will provide the funding to make (URL removed) a know web site by the masses. The estimated growth of the web site in the first year indicates the company will be generating a profit in the last quarter of the first year of operation. These estimates are based on a very low portion of the overall market share and are viewed as extremely conservative based upon the planned marketing strategy. The estimated visits to the site per month at the end of the first 12 months are only 2,400,000. This is only 4% of the total site visits per day of the nearest competition to (URL removed). Conservative estimates of revenue indicate the repayment of the venture capital/alternative funding can begin in the second year of operation. Based on these projections it is estimated (URL removed) will make a net profit of over $1.5 million in the fourth year of operation and will have retired the initial investment to the company. We at (URL removed) look forward to making the site a household name and one of the most profitable sites on the Internet with your investment in our company.