Richard Behrman
Berkeley, CA (USA)
Role(s):
VP/SVP/Dept Head
FilmRx Partner
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Startup
Location:
Berkeley
Industry:
Entertainment
Year Founded:
2006
Number Employees:
1-10 people
Description:
FilmRx Partners One Page Business Plan
FilmRx Partners envision our company becoming the industry leader in a whole new way of developing, producing, marketing & merchandising film and TV entertainment within the next two to five years.
Our mission is to use all available and developing technologies, along with our proprietary methodology to create a new paradigm in marketing & merchandising, that empowers the audience to contribute significantly to the process of product development of independent film and TV projects.
Our initial objectives are:
· To sign two (2) fully engaged clients that will provide capital for a total working budget of $500,000 by the end of calendar year 2008.
· To generate an additional income of $500,000 based on a 5% of producers gross fee by the end of 2009.
· To sign three (3) fully engaged clients in 2009, and double the income generated in 2008.
· To create Embedded Product Integration (EPI) deals with at least five different suppliers per project totaling 25% of respective budgets by the end of the 2nd quarter, 2009.
Our strategy involves:
· Focusing on low budget ($2M to $10M) independent films, TV projects (not sit-coms or reality shows), films, pilots and series that are community driven, issue based and merchandisable.
· Establishing our company on sound financial footing by adequately capitalizing through angel investment and contract procurement of not less than $1 million in the next fiscal year.
Additionally, we will effectively market our services to at least three productions and realize returns from our first production contract on “Perfect Dad” in the amount of not less than $600,000. It is our intention to use these funds to aggressively market our services and develop R&D software for FilmRx and the entertainment industry.
By 9/30/2008, FilmRx Partners (DPW & RFB) will have arranged for 15% equity financing for “Perfect Dad” at approximately $1.3 million and have declared commitments for the balance. Within 30 days, FilmRx will have completed financing on the balance of “Perfect Dad” (85%) at $7,296,750 of their first feature film project.
In addition by 12/31/2008 we will have completed funding for FilmRx Partners in the amount of $500,000 for 2 years of operations by engaging angel and private placement investors. By the end of the 3rd quarter 2009 the company will secure three additional film or TV contracts with budgets totaling not less than $18 million, to be added to our film roster.
Rounding out our agenda, we will have located and established new primary offices for FilmRx Partners operations in the San Francisco Bay Area. The offices will be not less than 1,500 sq. ft. and include 3 partner’s offices, (DPW, RFB & DA) an office manager’s office, a reception area, a conference room and a kitchen.
VP/SVP/Dept Head
FilmRx Partner
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Service Provider
Location:
Berkeley
Description:
FilmRx Partners One Page Business Plan
FilmRx Partners envision our company becoming the industry leader in a whole new way of developing, producing, marketing & merchandising film and TV entertainment within the next two to five years.
Our mission is to use all available and developing technologies, along with our proprietary methodology to create a new paradigm in marketing & merchandising, that empowers the audience to contribute significantly to the process of product development of independent film and TV projects.
Our initial objectives are:
· To sign two (2) fully engaged clients
Services Provided:
- Marketing/Advertising