Ray Leighton

Whitby, ON (CAN)
Role(s):
Founder/Owner/Principal

HIP Vodka

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Location: Pickering
Industry: Other
Year Founded: 2017
Number Employees: 1-10 people
Business Stage: Creation/Idea
Entity Type: Not Incorporated
Description: What is hip Vodka? It is a brand that has been created for the new generation of consumers, that is geared towards the look at “me” generation, the selfie promoted clients. The target consumer of this brand is between 18-40 year olds, ideally. This consumer is brand aware. The brand is everything to them, price is not usually an object to obtain status. HIP Vodka was conceptualized by Ray Leighton and David Robinson as a vodka that appeals the “trendy consumers or young adults of today and tomorrow”. The Brand will be HIP Vodka with two distinct name branding. 1) HIP Vodka for HIM 2) HIP Vodka for HER Why did we select two distinct brands, we wanted to go after Gender marketing concepts, that we could package and attract two brands with one spirit. 1) HIP Vodka for HIM – Would ideally be a brand and have a stronger alcohol content than the HIP Vodka for HER. 2) HIP Vodka for HER – Would be a lite version of the Vodka for HIM, less alcohol content. We would also attracting Language marketing by having the HIP Brand designed in different languages along the Bottle Neck. When you see the bottle design and different languages, it will also attract the different ethnic groups and languages associated with them. The Flavour of the original HIP Vodka for HIM/HER will be flavourless. No distinct taste, as we want to have our vodka be drunk straight, or as a mix with other drinks, such as orange or cranberry Juice. From the original Brand, we plan to also have some distinct flavoured Vodka for limited time such as HIP Vodka for HER – Cotton Candy Flavour, or Bubble Gum, again as this attracts a younger crowd of drinkers, wanting to try the new in drink. HIP Vodka for HIM – Limited time flavours would be Black Cherry and Lime. We believe the marketing will be heavily sold via our distinct Bottle Design and accessories we would launch at the same time. The accessories we would also be launching at the same time, would be our clothing line, such as T-Shirts and Yoga Pants to again push our brand deeper into younger generations buying habits. If we can keep pushing our Brand across many levels, consumers will identify with the brand and buy. The Strategy is to use social media, clothing lines, TV commercials, Sponsorships to Bars, exclusive events to push the Name of HIP Vodka, globally and locally. Another strategy is to do a Joint Venture with a brand like Red Bull or Monster or any energy drink provider, to have HIP Vodka and an Energy drink available in the wave of alcohol drinkers. The eventual of goal of HIP Vodka is to make it a commercial success, but also not limited to launching HIP RYE, HIP RUM, and HIP Beer. We want to generate the name across all main spirits and clothing to build brand association on multi-level and global scale. HIP VODKA Brand was created in 2008, by Ray Leighton and David Robinson Ray Leighton, cell (Phone # removed)(URL removed) (URL removed)