RAUL VALENCIA
Miami, FL (USA)
Role(s):
Founder/Owner/Principal
MALEBASICS CORP
Find More Startups
Startup
Location:
Miami
Industry:
Retail/Clothing
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
"C" Corporation
Description:
Who is Malebasics?
Malebasics Corp is a trendy, innovative and resourceful young men's underwear company. Our focus is to offer high quality, moderately priced and fashion forward sexy men’s underwear. We attribute our success to our customers, suppliers, employees and investors. Our goal is to become the #1 specialized men's underwear company in North America within the next 5 years.
What do we want and how do we want it?
Raise XXXK dollars of capital to invest in working capital, targeted online marketing and sales personnel. The investment can come from one person or a group of investors for 25% stake in the company.
Executive Summary
Malebasics Corp began in 2003 as an online retailer selling specialty men's underwear brands like Unico, 2xist, and C-In2. The company changed its focus into a wholesaler of men's underwear in 2010 after a series of personal challenges that put a lot of strain into the company. Currently, Malebasics Corp sells its own lines as well as three other brands that operate under commission of sales: Joe Snyder, Priape Jocks and swimwear will be added by 2014
Our products are divided into 2 lines and 1 sub line.
Malebasics Eroticwear is the inital line of garments that started our company. We focus on a niche market looking to bring some fun to their lives. Malebasics Eroticwear incorporates lace, tulle and other materials found in women’s lingerie and combines them with the male anatomy to bring new and exciting products to the market. Our Malebasics Lace Boxer the #1 selling product 4 years in a row.
Malebasics Underwear is a classic approach to the men's underwear styles. We incorporate elements of comfort and fashion to set us aside from the common underwear. These products are made of cotton Lycra and the manufacturing quality is excellent, to the point of guarantee of our products for up to one year of wear and tear.
Malebasics Performance is a sub line of our classic underwear line. We market to sports oriented retailers who are looking for better and less expensive alternatives to Nike, Under Armor and Adidas. Malebasics Performance uses super soft hydrophobic fabrics made of Nylon and Lycra to provide comfort, fit, freedom of movement and moisture wicking properties. We will be soon developing a Full line of mens atlhetic base layer.
Malebasics currently sells an average of 35K a month of Malebasics products, without including the sales of Joe Snyder, Priape. We are optimistic to see a growth in sales in the coming months thanks to the opening of important wholesale accounts and the launching of new collections. Our strategy is to bring new styles to the market every 4 -5 months, in small collection groups that do in order to not impact our working capital in a big way. Malebasics has a strong production with the flexibility to produce small quantities.
We manufacture in Colombia, South America that shares FTA with the US and Canada our most important Markets, Colombia is only 3.5 Hours away by plane and 3 days by boat.