Ranjit Mulgaonkar
Seattle, WA (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
DNA Response, Inc.
Find More Startups
Startup
Location:
Seattle
Industry:
Technology/Web
Year Founded:
2011
Number Employees:
10-50 people
Business Stage:
Growth (profitable)
Entity Type:
"C" Corporation
Description:
Founded by Ex-Amazon executives in June 2011, DNA Response provides a next generation turnkey direct-to-consumer distribution, marketing and business intelligence service to consumer product companies (product manufacturers and marketers). DNA focuses exclusively on the world’s largest on-line retail Marketplaces such as Amazon, EBay, (URL removed), (URL removed) and (URL removed). DNA Response uses a proprietary technology and marketing platform to provide Sales Optimization, Advertising, Fulfillment and Customer Service on these online retail marketplaces. In addition DNA Response is introducing Business Intelligence service as Software as a Service (SaaS) to media, analytics and product manufacturers and marketers in Q4 2014. This Business Intelligence is unique offer with no competition and high customer demand.
Our customers benefit from increased revenue, increased margins, brand protection and business intelligence to optimize their overall business.
U.S. market for DRTV (Direct Response Television) products stood at $170 billion in 2009 and will exceed $250 billion by 2015. DNA customers are consumer product manufacturers and marketers that range from $5 Million to $500 Million in annual sales. Our 60+ customers include prominent marketers including Ontel, Allstar, Tristar, TimeLife, Inventel, UFC Fit and Ideal Living who promote products on TV and Home Shopping.
DNA Response has offices in Seattle and India. DNA Response is funded by technology investors Benaroya Capital, iSherpa and Early Stage investments. To date DNA has raised $5.4 Million in capital from these investors.