Rajat Verma
San Francisco, CA (USA)
Role(s):
Founder/Owner/Principal
Tring
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Startup
Location:
San Francisco
Industry:
Telecommunications
Year Founded:
2008
Number Employees:
1-10 people
Description:
TRING® is projected to be one of the fastest growing mobile phones manufacturers in the world operating in Asian markets. The company is destined to quickly achieve a strong position in critical markets including India, Srilanka, Bangladesh & Pakistan.
The company has a unique design and manufacturing approach as it operates as a ‘virtual manufacturer’ with a fully outsourced process but will also have its own dedicated research and manufacturing facilities in a couple of years time. This enables TRING® to offer a comprehensive roadmap under the TRING® brand.
Projected to be launched in early 2009, TRING® will sell over 1 million handsets in the initial 2 years of operation and employ over 1000 people across. TRING® is poised to show strong brand equity in key markets with a focus on style, features and value. The TRING® brand will compete on price with large mobile phone manufacturers by virtue of its feature-rich design and relevant style.
The company already by the virtue of its past experience has strong relationships with top 5 operators and big retailers. TRING® has an experienced management team with operator, retailer, design and product development background.