Raeneil Bougardt

Johannesburg (ZAF)
Role(s):
Founder/Owner/Principal

La Factoria

Location: Johannesburg
Industry: Entertainment
Year Founded: 2008
Number Employees: 1-10 people
Description: LA FACTORIA is a LATIN-AMERICAN/CARRIBEAN style nightclub/cocktail lounge. Walking into La Factoria is like walking into a Cuban dancehall or down town Sao Paulo. Life size wallpaper photos of Brazilian beaches and flags of these nations will make up the colourful yet classy decor. The music will be the reggaeton and dancehall genres. These genres have taken over the club scene in the US and Europe. South Africans are now beginning to demand it as well yet we find ourselves stuck in the rave/house era. Those who have already experienced this Carribean style of nightlife crave it, and those who haven't will fall in love at first experience as millions around the world already have.