Preston Kennedy
Shanghai, China (CHN)
Role(s):
Dai Biao Ltd.
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Startup
Location:
Shanghai, China
Industry:
Media
Description:
Dai Biao is a newly formed China based media company, focused on the secong most popular music genre among Chinese teens, Hip Hop. Initially Dai Biao will distribute it's content via China's mobile phone network which reach 400 million subscribers, half of whom are in Dai Biao's target demographic. The mission of the company is to become the preeminent brand associated with the increasingly popular and exciting Hip Hop lifestyle community, across China and Asia. Dai Biao will provide this rapidly growing and potentially vast community of young consumers, with international and local Hip Hop content, via their mobile phones, logo items, live events, and ultimately all other traditonal media channels