PRENTICE WIMES
OMAHA, NE (USA)
Role(s):
Founder/Owner/Principal
HANDCUFF FREE CLOTHING TM
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Startup
Location:
OMAHA
Industry:
Apparel
Year Founded:
2005
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
Sole Proprietorship
Description:
Handcuff Free (HCF) is a branded clothing line with several different social undertones that is located in Omaha, Nebraska. Presented below are the visible strengths in (HCF). The business offers a very unique and non-replicated clothing company idea. The brand is about “recognize[ing] the daily struggles that we all face to obtain freedom in many different areas of life”. Rather it be jail, stress, poverty, depression, drugs, finances, bad relationships, etc. We all desire to break free from something or someone at times. This business is really comprised of more components than most and plays into the strengths of the company. (HCF)is currently operating in a “blue ocean,” meaning that there are no other companies offering the same products or service; a very important and key difference that will help market this company.(HCF) will be the first of its kind in the market. The social message really attracts a certain clientele, those that are interested and connected to the message of breaking free of their struggles. The message is also pretty vague to allow the customer to make their own interpretations and variations. The message can apply differently to each person making the brand more appealing to a wider variety of people and relatable to the customer.