Peter Gull
Overland Park, KS (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
PetPanion Corp.
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Startup
Location:
Overland Park
Industry:
Internet
Year Founded:
2009
Number Employees:
1-10 people
Description:
The Company and its management believe that the time is ripe for a company to take advantage of the “Highly Interactive Lifestyle Community for Petowners” by offering a unique, high value offering to this niche market of the social networking marketplace. The concept of a niche social marketing website catering to “Petowners and their Pets” has been proven over the last 5 years by Dogster® Inc. Ted Rhiengold, Dogster® CEO, has broken ground with his company and has accomplished many admirable achievements such as making Dogster® profitable in about 15 months and reaching a current membership level of 800,000 members. However, Dogster’s current service offering, which targets the pet while diminishing the role of its Petowner, its high Plus Member pricing and average website design & experience (not very interactive), has left the door wide open for PetPanion™ to quickly capture market share.