Pepper Carlson

Marina Del Rey, CA (USA)
Role(s):
Founder/Owner/Principal

Rock Your Kicks

Find More Startups Startup
Location: Marina Del Rey
Industry: Other
Year Founded: 2011
Number Employees: 1-10 people
Business Stage: Creation/Idea
Entity Type: "S" Corporation
Description: Rock Your Kicks creates DIY Paint Kits for canvas sneakers. Sneaker customization has become very expensive and offers limited designs. Rock Your Kicks fills this void in the market place, allowing children of all ages to create their own designs inspiring creativity and self-confidence. Rock Your Kicks is the newest arrival to the multi-million dollar sneaker customization phenomenon. It is the perfect gift for ages 10 and up and our research shows it will prove lucrative with the college crowd. According to (URL removed) the multi-billion dollar sneaker industry has grown exponentially over the past 10 years. Top designers are consistently looking for new ways to create unique and fashionable sneakers. From an early age and across all economic demographics, sneakers have been and always will be a status symbol for young girls and boys. Rock Your Kicks™ will sell for the retail price of $35.99, yielding a 70% margin. Rock Your Kicks™ will sell direct to consumer (71% of revenue) in Year 1 via the on-line retail store, with select urban specialty boutiques (29% of revenue) nationwide. The objective is to create an on-line community to increase site traffic broadcasting how-to videos, interviews and individual sneaker artist techniques and a place to share your own creations and purchase paint kits. With focus on a big brand approach to marketing it is our mission to encourage creative expression in all kids, young and old, making Rock Your Kicks™ a household name. Rock Your Kicks plans to take our business mobile working with Allure Apps. In conjunction with our aggressive traditional advertising campaigns we plan to design our app in such a way as to equip consumers with useful content. There will be ways to design ideas and then share with their friends in real time, product tips and tricks, how-to's, and DIY information that help the customer learn how to more effectively use the product or integrate it in their life. This strategy will expand consumer affinity for the Rock Your Kicks brand and ramps up the frequency of shared brand information via social networks. The intention to create a strong brand presence that will lead to mass retailers in Year 2, enabling the company to meet the projected sales growth. The potential for licensing agreements, spin off kits, collaborative kits and high-end kits are already being discussed. Rock Your Kicks has several agreements in place with inventory sources to purchase the kit elements at set discount pricing. Our ad deck and business plan are both available upon request. Facebook: (URL removed) Instagram: (URL removed) #RYK #rockyourkicksofficial #rockyourkicks #SneakerPainting #WearableArt Twitter: (URL removed) RockYourKicks @rocyourkicks