Paulette Fox
New York, NY (USA)
Role(s):
Founder/Owner/Principal
LIfeIce
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Startup
Location:
New York
Industry:
Manufacturing
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
"C" Corporation
Description:
LifeIce is the first all natural, freeze & eat, bite-sized ices.
Inspired by the therapeutic effects of ice chips and borne out of homemade recipes, LifeIce is the New Frozen Way to Snack Healthy.
With a texture more like mini-popsicles, LifeIce's "cubettes" have been specially-formulated with a power base of coconut water and agave, then blended together with complex combinations of unique Superfoods and everyday health boosters. The result is 4 distinct and delicious flavors: Berry Bite, Citrus Chomp, Chocolate Crisp and Green Grind.
LifeIce has value claims that resonate and ingredient names you can actually pronounce. It is 100% Natural, Without Preservatives, Gluten-Free, Kosher-Certified, with No GMOs and BPA-Free Packaging. It is also Fat Free, as well as Low in both Calories and Sugars.
The biggest innovation is that LifeIce is sold shelf stable. This (thankfully) removes the supply chain headache of having to manufacture, ship, store, sell and deliver to your customers a frozen product -- in frozen form. With a 1 Year "Best if Frozen by" date, customers can freeze & eat their LifeIce on their own terms.