Paul Wells
New York, NY (USA)
Role(s):
Founder/Owner/Principal
Motivator Music
Find More Startups
Startup
Location:
New York
Industry:
Entertainment
Year Founded:
2008
Number Employees:
1-10 people
Description:
The music industry is currently a thriving area of business. The use of music in business can range from advertising, learning services and music publishing (which involves the use of music in record labels, consumer products, telecommunications, theatre, radio, film, television, the Internet and so forth). Music is also used in industries such as hospitality, retail, recreation (amusement parks) and museums usually as a backdrop to their respective goods and services. Music's ability to convey attract, influence and persuade have allowed businesses to increase and maintain their market presence, resulting in increased market capitalization, brand visibility and sustenance of overall growth.
Motivator Music wholly owns a catalog of over 600 complete musical works that can be modified to accommodate the business needs of a company.
As a music creator and publisher, we create and market musical works to the public via sound recordings (record labels), performers (singers & musicians in venues) and by B2B communications (termed ‘pitching’ or song-plugging) among other means.
Our goal is to create a venture that satisfies the needs of companies who need viable and longevital musical works to keep them competitive in the marketplace. Motivator Music considers the appropriate material for a company's image and target audience. The nature of music is such that it often allows for its impression to permeate into non-targeted masses (depending on the means of distribution of the work, e.g. broadcast on TV Radio and/or Internet) thereby creating a 'crossover' effect. This gives for the opportunity to attract customers not considered during the market campaign.