Paul Nichols
Atlanta, GA (USA)
Role(s):
Founder/Owner/Principal
Grapeword, Inc
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Startup
Location:
Atlanta
Industry:
Technology/Web
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
"C" Corporation
Description:
Grapeword is a holistic marketing solution for local business. As soon as they plug into our platform, merchants are treated to a boost in customer acquisition and retention along with unprecedented insight into consumer behavior. At the top of the funnel, consumers are enticed to try a new local spot through a merchant-controlled, one-time experiential offering, discount, or freebie. After initial engagement, consumers are presented with the opportunity to take advantage of exclusive insider promotions which drive repeat business and provide a boost during off-peak times and special events. Grapeword AMP (Automated Marketing Platform) tailors the experience based on past behavior to ensure a delighted customer and maximum engagement for the merchant. Ultimately, consumers actually enjoy supporting local business, and our platform gives them a frictionless, spam-free way of doing just that.