Patrik Malmberg
Los Angeles, CA (USA)
Role(s):
Founder/Owner/Principal
Runway
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Startup
Location:
Los Angeles
Industry:
Retail/Clothing
Year Founded:
2009
Number Employees:
1-10 people
Description:
The Runway is a fashion focused boutique that open in August 2009, ready for the season of dog walking and park playing. This charming boutique, with a fun and dazzling display will lure any dog lover in. We will be located in a high-income Los Angeles shopping area.
The Runway, a store for all dog and dog lovers, will be a place for the community to interact and flourish. The name says it all, all owners and their beloved dogs will come running in. They will be in the spotlight and walking on that red carpet full of paw prints!
This fashion focused boutique will cater to any doggy personality; the environmentalist, the punk Chihuahua, the preppy Jack Russell, and the executive Doberman. Unlike any other dog store, owners will have the opportunity to interact with their dogs and their community. This will be the new creative niche for all dog lovers. Owners will be surrounded with top of the line designer clothing, accessories, and toys. They will be given the opportunity to mix and match, to look at new ideas in doggy fashion magazines, and most importantly to participate in monthly events, including American doggy idol.
Our Objectives:
• Launch a webstore to increase sales
• To increase web sales to 50% of revenue due to growing popularity of store because of American doggy idol after three years.
• To increase profit in order to open a new store in San Francisco and New York within short.
• To drive awareness and build sales through printing fashion magazines, and distributing at local vets and community dog center/ parks.