Pamela Nachel

Dyer, IN (USA)
Role(s):
Founder/Owner/Principal

Stamp N Scrap Ink Corporation

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Location: Dyer
Industry: Retail/Clothing
Year Founded: 2010
Number Employees: 1-10 people
Description: Stamp N Scrap Ink Corporation is a start-up retail business located in Dyer, Indiana. The Company will carry an impressive inventory of clear acrylic stamps and red rubber stamps from both independent designers and major manufacturers. Though its primary focus will be stamps, Stamp N Scrap Ink will also stock ink pads in a variety of colors and combinations, as well as paper cutters, paper punches, embellishments, and a limited selection of scrapbooking supplies, such as photo-safe paper. Through its friendly staff and unique products, Stamp N Scrap Ink will build a strong following among local craft enthusiasts seeking unique accents for their projects. The Company will simultaneously work to develop a comprehensive e-commerce site to reach a national customer base. Stamp N Scrap Ink will draw customers locally from the Dyer area and throughout northwest Indiana, an area that lacks a true stamp-focused store. The Company also expects to attract customers from nearby Cook County, Illinois, which has one of the highest sales tax rates in the nation. Stamp N Scrap Ink will also take advantage of the growing arts and crafts industry, estimated to be worth more than $31 billion nationwide. In surrounding Lake County, there are nearly 494,000 people. Within just a 20-mile radius of Dyer, there are more than 1.8 million people. This includes 475,000 households, with an average household income of more than $67,000. Stamp N Scrap Ink intends to bring specialty craft and stamp products to a region that has little selection. The Company will initially promote its retail shop using traditional advertising strategies including direct mail, attendance at trade shows, cross-promotions, print media, and outdoor signage. Stamp N Scrap Ink will also launch an e-commerce website, where customers can make purchases and learn more information about the Company’s products. Stamp N Scrap Ink will create a brand that emphasizes the range of stamp and scrapbooking supplies it will offer at its convenient new location in Dyer. To increase brand awareness among area residents, Stamp N Scrap Ink has created an appealing and memorable logo. The Company will display this logo prominently on all marketing materials, packaging, and signs to ensure consistency in its branding and marketing. Financial projections indicate gross revenues above $350,000.00 during the first year, break even at 18 months, and profit exceeding $100,000 by 3rd year.