Obinno Coley
Belleville, IL (USA)
Role(s):
Outdoor Advertisement Channel
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Startup
Location:
Belleville
Industry:
Advertising
Year Founded:
2007
Number Employees:
INVALID
Description:
The OAC(Outdoor Advertisement Channel)is a new media platform that allows advertiser to display commercials/animation outdoors on traffic signals. The City of St. Louis has agreed to experiment with this new traffic signal called the Intelligent Traffic Board. The primary goal of the OAC is to attack an untapped market with no major competitors. For legal reason the top three companies in outdoor advertisement industry (Clear Channel,Viacom & Lamar)will not be able to compete. The television advertisement market is a $74 billion industry and the outdoor advertisement market is a $6 billion industry, so there is a $68 billion gap between television and outdoor advertisement. The OAC plans on capture that gap by simplifying the process from indoor to outdoor through technology & animation.