Nick Colachis
Los Angeles, CA (USA)
Role(s):
Founder/Owner/Principal
Turtle Beverage
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Startup
Location:
Los Angeles
Industry:
Other
Year Founded:
2009
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Not Incorporated
Description:
Red Turtle is the world’s first natural Sleep Drink. Red Turtle is an alternative solution to prescription and non prescription medicines. Red Turtle is a natural great tasting beverage that is healthy, non-habit forming, and good for you.
High stress, poor dieting, unstable economy, and the popularity of energy drinks has resulted a unique opportunity: more and more people are working harder, playing harder; staying up longer, and getting less sleep. (Energy drinks like Red Bull, Rockstar, Monster, etc. now enjoy sales of over $1 billion in the US and $6 billion worldwide.)
Red Turtle is the opposite of an Energy drink. Red Turtle is a Sleep drink.
Fact: 70 million Americans suffer from insomnia. (Judi Dash, Orange County Register, December 23, 2007)
Fact: New study shows insufficient sleep raises risk of diabetes (University of Chicago Medical Center, LA Times, January 3, 2008)
Fact: Over $40 billion is spent each year in the treatment of sleep related issues, and on prescription and non prescription medicines such as Ambien, Valium, Excederin PM, and Somminex. (National Institutes of Health, 2007)
According to the National Institutes of Health, more than 70 million Americans suffer symptoms of insomnia. Direct costs of insomnia, such as treatment and health services, are estimated at nearly $14 billion per year. Indirect costs, from factors such as work loss and accidents resulting from sleep deprivation, add an estimated $28 billion each year. Sleep deprivation is linked to physical and emotional health issues, including obesity, heart disease, diabetes, depression and poor mental performance.
Red Turtle is dedicated to helping people live healthier, happier, more productive lives through better sleep. When you sleep better, you are healthier, happier, and more productive. Red Turtle is dedicated to helping people sleep better with natural herbal ingredients, and without reliance on prescription drugs.