NIcholas Shoffner
Tampa, FL (USA)
Role(s):
Founder/Owner/Principal
Edm-labs
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Startup
Location:
Tampa
Industry:
Apparel
Year Founded:
2014
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
My product is a wrist band that uses motivation and discipline at the same time to help someone reach their goals, lose a bad habit, eat healthy, etc. The wrist band hones in on two of the modern disciplines for behavior conditioning: pairing and generalization. The band trains the limbic brain to correlate a negative response to the temptation. The band is cost effective for production and consumers, and may easily be manufactured world wide. With high tech wrist bands that are taking over the fitness apparel market such as the "Fitbit" and the "jawbone" it shows that the market is there. Majority of people in Generation Y are not 100% satisfied with the way they are living their lives. Most people have a trait or behavior they would like to change to better themselves. These Wristbands is the low-cost answer to help someone change that bad habit.