NATHAN RUSSELL

Mason, MI (USA)
Role(s):
Founder/Owner/Principal

Roots Rock Rage

Location: Lansing
Industry: Retail/Clothing
Year Founded: 2013
Number Employees: 1-10 people
Business Stage: Growth (profitable)
Entity Type: Limited Liability Company
Description: Roots Rock Rage is retailer of apparel and accessories targeted at the growing music festival market specializing in sublimated apparel and collectable hat pins. We have multi year contracts with some of the largest music festivals in the country, including Electric Forest, Summer Camp, Wakarusa, and North Coast, to make official merchandise for their events. We also have a growing list of high profile bands and artists whom we make official pins for. In addition to official merchandise, we sell our own line of apparel and accessories online and at festivals all over the country. We have positioned Roots Rock Rage as one of the staple brands of the music festival scene, attending over 20 events in 2014 alone. We are aimed to take the next step as a wholesaler, a custom garment supplier, and tackle the growing number of retail and marketing opportunities that now lay ahead of us. While we are growing at a rapid pace, the potential is truly limitless. We can't keep inventory in stock, and we do not have the man power to take advantage of our position.