natasha Lacoss

North Bergen, NJ (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)

Acossi Jeans

Find More Startups Startup
Location: North bergen
Industry: Apparel
Year Founded: 2010
Number Employees: 1-10 people
Business Stage: Creation/Idea
Entity Type: "C" Corporation
Description: Natasha lacosse Presents Acossi jeans 1.1 COMPANY & INDUSTRY Division Acossi jeans is a new player in the contemporary and casual lifestyle apparel industry. The company is made up of professionals that have come together to form a high-quality brand that represents independence and accomplishment among the sport, contemporary casual wear community. The company is headquartered in New Jersey and its founding partner Acossi Inc owned by Natacha Lacosse, the team players are Enzo Cuomo who is the photographer and artistic director for all photos, and selected marketing team players which already lined up is in Milan Italy. 1.2 PRODUCTS & SERVICES Acossi Jeans provides high-quality apparel that is designed specifically for casual outing to contemporary. Acossi product focus as a start is dealing with jeans, pants, tops, shirts, dresses and jackets. We will provide clothing for men and women but will start with women apparel as a start before moving forward with men apparel. 1.3 MARKET ANALYSIS The company focuses on the $50 billion a year active lifestyle market segment that participates in non-traditional sports such as skateboarding, snowboarding, and outing such as party outing to casual outing. As the company is in its infancy, a primary target market of the region has been selected to debut the product lines. 1.4 STRATEGY & IMPLEMENTATION Acossi jeans will be working with several manufacturers that are located in Italy to manufacture our products. That will be a system way to provide more capacity, while decreasing production costs. A strong online presence, through online communities and advertising, will be utilized to drive a grassroots marketing campaign, helping to lower costs. The founders will use a professional long term commitment marketing team, that will create fan bases to immediately draw to our new apparel lines, which all this will be done through the marketing team in Italy. 2.1 LEGAL ENTITY & OWNERSHIP The company is organized as a incorp Company in the state of Delawer under Acossi Inc. and is currently owned equally by the one founding partner. 3.3 COMPETITION Competition in the apparel industry is fierce. The direct competitors are large corporations, such as Hurley, Ed Hardy, Christian Audiger, Calvin Klein, D&G and Armani. All of these competitors have grown very large and are no longer solely targeting the active and casual wear lifestyle market. Indirect competition is varied and includes clothing manufacturers of all types. We do not see these competitors as much of a threat, as our market segment values brand loyalty and prefers brands that are not mainstream. 4.1 TARGET MARKET Acossi jeans targets active, casual and contemporary lifestyle participants. The demographics of this initial segment are typically aged 16 – 40 males and females that have grown up near urban or high class cities. These customers are active in skateboarding, snowboarding, surfing, Party goers, Casual business people, and other extreme outing activities and sports or they closely relate to those that do participate in this lifestyle. This segment frequently shops at specialty stores located in mall areas, and can easily be reached through the internet, as well as through various events and magazines. This is a trend-setting group, and they influence other audiences US, China, Brazil and Europe. 4.2 MARKET SIZE The market size for the active lifestyle segment is very large and growing at a tremendous rate. The Surfing wear market alone brings in over $13 billion annually for example. 4.3 MARKET TRENDS Active lifestyle participants have steadily become much more popular than mainstream sports, DJ, party goers. The increase in the number of independent specialty stores in the United States and internationally provides an opportunity to introduce a new, fresh clothing line. Studies have shown that participants in board sports have a high probability of crossing over to other active lifestyle sports during the off-season, such as snowboarding, which popularity has increased over 25% in the last three years. With the popularity of the X-Games and the Action Sports Tour, a growing trend towards skate boarding, BMX riding, wake boarding, snowboarding, motocross and surfing is prevalent. With these large potential markets, our targeted clothing and apparel lines will be there to address their lifestyle needs. 5.2 PRODUCT DEVELOPMENT Product design has already begun, and manufacturing in Italy has already been selected to move forward when ready. Design efforts have been led by Natacha Lacosse, along with graphic design work. Additionally, we use fit models to ensure the apparel fits different body types as intended. We select manufacturers based on quality, price and reliability. 5.4 MARKETING STRATEGY Our marketing strategy will include targeted online and print media advertising. Major magazines, such as Vogue, Donna, and Amica are a few publications, which we will regularly advertise in. Additionally we will use athlete endorsements, which will give Acossi jeans virtually free media coverage on television and in print when are our athletes excel. We will also have a strong presence at major events, as well as hold various demos and contests to attract new customers along with fashion shows. 5.5 SALES STRATEGY Our primary sales goal is to have our product available in all specialty retail outlets that focus on the high end casual and contemporary clothing markets. Acossi jeans will utilize independent sales reps to ensure that each retailer has superior support, and that new product is being presented to every retailer. 5.8 GOALS Develop a high quality brand among the active lifestyle market Create brand awareness through events, marketing and online communities.